ABOUT

THE BRIEF
Beadnell Towers is a luxurious hotel with a lot of history. The brand created had to match this and also appeal to both holiday makers and locals alike. The brand needed to be elegant and stand out amongst competitors.

THE RESULT
I wanted to marry contemporary with traditional and felt there should be a nod to the heritage of Beadnell Towers while reflecting its modernity.
To achieve this I combined a contemporary san serif typeface with a strong, serif typeface. Using the colourways of copper for sand and blue for sea reflects the association to the coastal village of Beadnell.
The brand created is both traditional and elegant. An ornate frame was created to reflect heritage. The regal style evokes high class service and luxury.