ABOUT

Tasked with branding NPHC Week around A Different World, I faced an immediate creative challenge: the provided photography didn’t naturally align with the show’s distinct late-80s/early-90s visual language. Rather than forcing a visual mismatch, I expanded the concept into a broader meta-narrative centered on vintage media culture.

I reimagined the campaign as a TV Guide feature. I designed a 1:1 replica of the TV Guide masthead customized for "NPHC Week," then adapted the show’s branding into "A Divine World," integrating all Divine Nine organizational colors in their historical order of founding. Each individual event flyer was styled as vintage magazine editorial and promotional spreads.