About me

Senior-level strategist who specializes in using customer insights and design-thinking methods to solve complex customer experience challenges and deliver business results.
I have more than 15 years of experience helping companies and teams frame problems, identify strategic opportunities and make use of critical data to drive decision-making. I work with organizations to tackle the challenge of "what to make" using a mix of skills drawn from management, social science research and design. I have extensive experience with Fortune 500 companies across a broad range of industries, most notably financial services, technology, branded manufacturing, e-commerce/retail and CPG.

In addition, I've lectured at Illinois Institute of Technology's Institute of Design and presented at ID's Design Research Conference and at the American Center for Design. I have a Master of Design from the Institute of Design and a BFA in Graphic Design from Kent State University.
Key Skills
Insight: Ethnogra