ABOUT

Warner Bros’ The Hobbit.
I was tasked with creating a number of pieces of concept art for The Hobbit.
Additionally, I was responsible for art directing and designing an imaginative suite of print, digital, experiential, POS campaign that brought to life the fantasy of the story. Highlights included a theatrical Hobbit Hole archway, character masks, dwarf beards, shop-in-shop designs, countdown standees, and various unique designs. The campaign was topped off with a takeover of HMV’s flagship store on Oxford Street which grabbed the attention of both the press and consumers.