David
Senior Art Director | Designer
ABOUT
The Opinions Welcome campaign is a bold move for a bold whisky to invite everyone to have their say.
Love it or hate it Laphroaig is a brand that inspires strong opinions. Even Laphroaig’s most ardent fans tended to describe the liquid in an intriguing and often disparaging way.
I was responsible for creating ATL print, digital, and content for the campaign. Additionally, I designed bespoke POS and experiential concepts that helped bring the Opinions Welcome and Islay (birthplace of Laphroaig) to life.
Back to Laphroaig project
Anna Liemiasova
3d Motion Designer, Motion Promotion
Poland