David Mthembu
Creative Director
ABOUT
Hunter’s Gold, the original premium cider in Africa since 1988 is delighted to showcase its latest campaign: ‘Fosta Until You Taste Real Gold’.
The campaign follows the fantastical journey of Skhumbuzo, or ‘Skhu’, a character in the relentless pursuit of gold. As a true South African, he possesses the innate talent for 'Uk’fosta’, which is never-give-up attitude, the true grit, determination, passion, and perseverance. Join Skhu on his light-hearted adventures as he goes all out to find his real gold, as we realise Hunter’s Gold is the only real gold worth chasing.
Hunter’s keeps the ones Abosfostayo refreshed.
*Fosta - South African colloquialism for perseverance.

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