David Mthembu
Creative Director
ABOUT
Hunter’s Gold, the original premium cider in Africa since 1988 is delighted to showcase its latest campaign: ‘Fosta Until You Taste Real Gold’.
The campaign follows the fantastical journey of Skhumbuzo, or ‘Skhu’, a character in the relentless pursuit of gold. As a true South African, he possesses the innate talent for 'Uk’fosta’, which is never-give-up attitude, the true grit, determination, passion, and perseverance. Join Skhu on his light-hearted adventures as he goes all out to find his real gold, as we realise Hunter’s Gold is the only real gold worth chasing.
Hunter’s keeps the ones Abosfostayo refreshed.
*Fosta - South African colloquialism for perseverance.
Back to Fosta Till You Taste Real Gold project
KATARZYNA KALUMIERE
Photographer, KASSAI PRODUCTION
United Kingdom
Scott Nellis aka Manic Minotaur
Illustrator, Manic Minotaur
United Kingdom
Vlad Vorobev
Graphic Designer, Illustrator, Prosveschenie
Russia