ABOUT

Itty Titty Stickies is a 5mm idea with a mighty impact. It directly targets young women to check their chest regularly, in time with their individual cycle, using their birth control pill pack (a media first). We intercepted them with 20k sticker leaflets at Superdrug pharmacies where they could collect a years supply free with their pill. In £9,130.53 we spread the campaign across multiple flagship stores with our printed goods & window displays, OOH and socials (including influencer talent). As a result, garnering 60k online impressions in just the first 4 weeks.