ABOUT

For the final year of my visual arts degree I created a redesign for the internet based tea company Jing. Through this project I formed a new brand identity using the colours white, black and gold. I created a selection box, insert boxes and tea envelopes. The idea behind this was to compete with the leading tea companies such as Twinings. To make this brand more luxurious than Twinings a clean and contempory style was produced with certain elements foiled and with a matte laminate finish to the card. The insert boxes and tea envelopes need no gluing and are self supporting to be environmentally friendly. The wooden tea box is produced from a sustainable source, finished in gloss paint and lined with felt to enhance the expensive feel. In addition, a selection booklet was produced to explain all teas within the box.