ABOUT

This branding project was produced for a small start up cider company called ‘Beardspoon’ which wanted a stand out iconic identity. From using traditional and organic farmed apples, the idea came for a gentleman’s drink thus creating the image of the man with a monocle. To give the image a modern twist, a simple and bold logo mark was created playing on the brand name. The word marks for the logo is a mix of sans serif and a hand crafted font to further enhance the modern twist and to relate to elements of the logo. This now transferred across to bottle and marketing material. By having the bottle screened it created a clean modern finish, this is enhanced by vibrant bands of colours of the neck label and flavour variant. Whilst keeping that traditional pressed cider inside. All marketing is printed on recycled paper or using sustainable resources. By using these materials it supports the the brand values of giving back to the land but keeping the modern feel to the company.