ABOUT

The brief was to create a new brand identity and supporting marketing material for GreenTech4. The client was leaving a large company and was going to start offering their services in an advisory nature for biogas sites around the UK on a freelance basis. As biogas is a green energy this needed to be reflected in the branding as well as looking professional and trustworthy. The client required a website, booklet, business card and stationary.

I created a logo that encapsulates both an ecological feel by using green and a more traditional dark blue colour. This idea is followed through in the icon with flame to signifying energy mixed with the eco green leaf. I also wanted to highlight that methane (CH4) is the major constituent of biogas. The ecological feel is prevalent throughout the website and printed material with the use of imagery and colour.

The client was extremely happy with the overall branding and is now fully equipped to approach their potential clients with confidence.