ABOUT

A transatlantic tour de force. Back once again for yet another wild worldwide ride, WINK and Budweiser's freewheeling BUDX platform took creators on a trailblazing trip across the globe's biggest festivals.

What Happens On Tour

With BUDX growing from a humble events toolkit to the award-winning experiential platform it is today, 2024 was the perfect time for WINK to take the recipe back out on the road.

The brief this time round? Create even more cultural relevance for the brand on social media in every major Budweiser market from Brazil to Belgium during two epic moments on the music calendar: Lollapalooza and Tomorrowland.

What Happens On Tour

With BUDX growing from a humble events toolkit to the award-winning experiential platform it is today, 2024 was the perfect time for WINK to take the recipe back out on the road.

The brief this time round? Create even more cultural relevance for the brand on social media in every major Budweiser market from Brazil to Belgium during two epic moments on the music calendar: Lollapalooza and Tomorrowland.

Mile High Club

WINK started with a fully decked out BUDX tour bus taking VIP creators from around the world to the EDM Mecca: Tomorrowland, Antwerp.

With a fully packed programme featuring shoots, merch personalization, dinners and styling sessions, guests got a full VIP experience before stepping onto the world's highest stage: a soaring Budweiser Hot-Air Balloon.

Flying through the clouds, WINK hosted a pulse-pounding heater of a DJ set at 10,000ft, offering a picture-perfect panorama that creators couldn't resist sharing on the 'gram.

Hello Windy City

Next up on the 2024 BUDX World Tour: a show-stopper on the US festival circuit – Lollapalooza.

WINK took creators on a VIP content-generating trip across the Windy City, snapping in Chicago's sea scenery on custom Bud branded speedboats before arrving in style at the festival in the BUDX tour bus.

Styled To Taste

To make sure each creator repped Budweiser to the fullest in their own signature style – and arrive at the festivals looking their best – WINK hosted a series of artist-led merch personalization workshops.

Across the tour, creators could mix and match their own gear and took part in styling sessions – making their content look, and feel real good.