About me

I am a conceptual designer, art director, ideas person and a typographer based in Bath.

My passion for graphic design has taken me on many paths, starting out as a junior graphic designer to my last position of creative director with a few head of design positions in between.

Recently, somebody told me with confidence "you can't be both a good designer and art director, you have to choose one or the other".

Apparently it's not a thing.

The truth is I hate being pigeon-holed. I simply love what I do, in whatever form (or title) the industry sees fit to call it, and I've got rather good at it along the way. Learning from others who have different skill-sets to my own has made me a better creative. If you don't know the rules or how any of them work, you won't know when and why to break them so everything works better.

I apply a philosophy that I call Be Different to all of my work. It's about understanding the world we live in. A visual conversation with a person that makes sense to them.

It's about standing out, being recognised and remembered.

My passion for all things creative is what makes me tick. I'm highly motivated, obsessed with attention to details and place creative thinking at the heart of everything I do.

With experience across all aspects of visual communications, I bring a proven knowledge of conceptual design, art direction, typography, creative strategy, big ideas, and leadership management.

I've won many leading creative awards for my work including 'Best Typography' at The Campaign Poster Awards and have also had work accepted into the prestigious D&AD annual.


Art Direction, Branding, Creative Direction, Graphic Design, Motion Graphics, Strategy Planning, Typography

Sector Experience

Automotive, Banking, Beverages, Brand Management, Charity / Not for profit, Finance, FMCG, Health, Hotels & Resorts, Outdoor, Pensions & Insurance, Pharmaceutical, Print, Renewable Energy, Software, Tobacco, Travel, UI / UX


Art Director’s Club - Merit, Campaign Direct Award, Campaign Poster - Gold, Cannes Lions - Bronze, Cannes Lions - Shortlist, Creative Circle Award - Silver, D&AD Award - In-book, Design Week Award - Category win, DMA Award Shortlist, Echo Award, Eurobest Award Shortlist, Global Awards - Gold, Globe Awards - Winner, IoIC Award, IPA Best of Health - Bronze, ISP - Bronze, ISP - Gold, ISP - Platinum, ISP - Silver, John Caples - Winner, Money Marketing - Gold, Money Marketing - Silver, Precision Marketing - Gold, Precision Marketing - Grand Prix, SPCA - Winner

Currently No Recommendations
On the web
Perm, Freelance, Temp-Perm, Remote
Skill Level
Senior, Director
Creativepool member since 8 January 2009