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Create an experiential mix area for promotion and fulfilment of a promotional tournament area.
This was to take place within an existing tournament but promoting an online initiative with a brand new trophy and branding - this event really needed to stand out and engage players to discover the new activation. Recce'ing the event space and consulting with both TV teams and suppliers on what was achievable and mocking up all areas for sign-off. The Spin & Go tournament was very well received by all players and the company feedback has been fantastic!