ABOUT

Ration Book is a new consumer deals service. From their "About" page:

"We’ve revived Ration Book, not because supplies are short but because prices are on the rise and we want to fight back on your behalf. So join up today and join Britain’s army of savers. Together we can blitz these high street prices."

I was brought on to the project as Senior Designer to develop the branding, taking the classic Ration Book design from the mid 20th Century and developing this into creative that would resonate with a more mature consumer, whose journey to the brand might begin with one of the new print books, or a younger user with an affinity to retro design elements.