ABOUT

The "Clangers for Kindness" campaign was a multi-platform media campaign to get everyone talking about kindness. The aim was to generate brand “buzz” and, naturally, product sales too!

In addition to supplying assets to the video production agency, I was given the task of art directing the online campaign. The marketing team had placements on Mumsnet and YouTube, as MPUs, Double MPUs and banners. I took the creative execution from the video agency, retouched stills, replaced graphics and added more of the Clangers brand style guide elements, to create a series of 4 "brand" designs and 1 "product focused" design. These were then animated in HTML5 by WeAreRemo.

The campaign on Mumsnet and YouTube reached 3.8m unique users and the ads had 785,000 impressions. The product ads resulted in a substantial increase in traffic to the Clangers online shop and ad links to Amazon.