ABOUT

The idea was to create a logo which would represent the companies intentions for there modern day approach to teaching, a playful look and feel which demands respect.

The symbol in itself works on multiple levels. The very nature of playing with shapes and colours to create an image, are represented in its design and its structure. At first glance, you are hit with a large lower-case ‘B’. Beyond that, the eye reveals a smaller ‘b’, incased by the letters ‘l’ & ‘c’ . (thinking in motion terms here) this allows the logo to be creatively assembled or evolve, into its final form, emulating many form of media styles & subject. It also works as a stand-alone icon, which can be used for all natures of stationary collateral.