Dave Johnson
Creative Director
ABOUT
How do you communicate the benefits of Ultra HD to viewers who are, paradoxically, watching on HD TV’s? A challenge, but also an opportunity that led to the idea of ‘Immersion’.
A man and his trusty dog embark on an epic odyssey – from the bird’s eye view of an F1 starting grid, to the moon landing, to the epicentre of a herd of charging elephants, all made possible by watching Ultra HD from the comfort of their living room.

Back to Sky Q Ultra HD 'Immersion' project
Karolina Demina
Branding and Motion Designer, Freelance
Kazakhstan