About me
I have over 17 years of experience developing B2B marketing strategies and directing marketing functions that drive business growth and revenue.
I have been responsible for identifying new growth opportunities, coordinating complex collaborative marketing initiatives, and building high-performance marketing teams that closely align with sales departments. I bring enthusiasm and curiosity for marketing and a strategic vision to all stages of the marketing and sales process. My passion for building trusted customer relationships has consistently led to improvements in key business metrics and increased company revenue.
Before joining Intellias, I held leadership and senior marketing roles at several organisations, including Retail Insight, DWGH, Austin Fraser, Brand View (now Acuity), the International Food Information Service (IFIS), The National Strategies (Capita), and the World Advertising Research Center (WARC). This diverse experience has allowed me to gain insights into all areas and disciplines of B2B marketing, with a specific focus on foundational, customer-centric strategic planning, research-driven tactics and execution, impactful personalisation, demand generation, content creation, events, public relations, data, and analytics. I strongly advocate leveraging emotion and logic to articulate a persuasive vision and connect with audiences effectively.
Skills
B2B, Marketing, Marketing Strategy