ABOUT

Background: Paper + Land is an art and design studio creating contemporary landscape art prints, cards and homewares that feed your soul.

Concept: The client required a new website to improve their search engine visibility and brand engagement. They wanted to avoid traditional e-commerce design, instead focusing on creating an experience to better showcase their range of products and the beauty and vibrancy of their artwork.

Execution: The site was designed in Figma, and then developed using Wordpress, Woocommerce and Bricks Builder. The site was brought to life using animations and micro-interactions created with the Motion Page plugin which utilises the GSAP animation library.

Results: The website has won Site of the Day on CSS Winner and CSS Nectar. It has also featured on the prestigious GSAP Showcase and received Special Kudos on CSS Design Awards. While it is too soon to analyse revenue performance, the site has seen a 2611% MOM increase in page views, 3058% MOM increase in total users and a 19% MOM reduction in bounce rate compared to the month immediately before launch.