Dave Federico
Freelance CD/AD
ABOUT
Online predators upload 10,000+ new child sexual abuse material images daily. This epidemic continues to grow in Canada, yet the issue receives little attention in the country. The Canadian Centre for Child Protection needed meaningful attention and support on this issue from media, government, and the Canadian public. No Fixed Adress learned that the term ‘lolli’ is online code child sex offenders use to reference their victims. So they leveraged the cultural trend of Instagrammable po-pups to draw in national media, thousands of Canadians, policy makers including Toronto Mayor John Tory, and even the New York Times.
MADEIT CREDITS
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Canadian Centre For Child ProtectionClient
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16TonnesOther -
Adam EliesenAccount Supervisor -
Alter EgoPost Production Company -
Ben RobinsonProducer -
Bruce EllisPrint Producer -
David GlenArt Director -
Dino DemopoulosChief Strategy Officer -
Erin BantingPR -
HeydSafferProduction Company -
Jane GarrahSenior Producer -
Jono LawleyDirector of Photography -
Josh BuddChief Creative Officer -
Julie AxellExecutive Producer -
Katie MuirPR Lead -
Kristen NeamtzProducer -
Lachlan BrownProduction Designer -
Lindsay DuplessisProduction Designer -
Married to GiantsProduction Company -
Monica RembaSenior Video Editor -
Nikki OmerodPhotographer -
no fixed addressAgency -
Randy De MeloAssociate Creative Director -
Ryan ChiassonAssociate Creative Director -
Westside StudiosProduction Company -
Cannes Lions Winners 2021 -
Naseem LoloieAssistant Editor -
Lee CristianoCopywriter -
Adrian CheungLine Producer -
Josie DagaAccount Director -
Dave FedericoChief Creative Officer
