ABOUT

What was the challenge?
Time Inc (which you may know under its previous guise of IPC Media) operates over 50 radically different magazine titles – from Uncut and NME to InStyle, House Beautiful, Golf Monthly, TV and Satellite Week and Horse and Hound. And we had to come up with a name and identity for a loyalty programme that worked across the lot.

What was our response?
We dug deep into subscriber data, and found out that our audience was more affluent, and less London centric than our clients originally thought. The creative proposition played to the needs of our subscribers’ magazine moments - to let them ‘discover more of the treats they love to enjoy’.

What was the client response?
“Designing an identity that works across 50-plus brands was a difficult challenge. Table19 have created something that looks fantastic and works really well for all our different brands and audiences. I’m very happy with the process and the outcome.”