Datch Datchens
Senior Creative Copywriter
ABOUT
One word can say it all
Every parent can relate to the one-word answers kids give when you ask them about their day. It was fine, or good, or just ok. But if they were struggling with anything you’d never know, and in this digital age they may be afraid to ask for help.
This awareness campaign launched around Back to School, aiming to educate parents about the issues their child could be facing and how to help them open up.