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Your unmissable offer (part 2)

This was a secondary execution that the client wanted to test against our 'jaw-dropping' DM. This one featured a handwritten letter to intrigue customers into opening it, only to find a quirky lost Christmas card from NOW TV.

January is a busy time for broadband offers. In fact, the average person's doormat is probably littered with direct mail straight after New Year – promising to give them the best broadband money can buy.

Well NOW TV's Combo was actually that. Fibre broadband, NOW TV Smart Box, plus free line rental and calls – all for just £23 a month. Our only task was to get standout on the doormat.