ABOUT

To be successful this couldn’t be just a simple redesign: we needed to use the brand’s knowledge of musical instruments to deliver a personalised CRM journey for customers old and new – offering a service that online-only stores couldn’t match.

RESULTS
Over the last year the eCRM programme has doubled the revenue generated from email marketing (from 5% to 10% of total revenue) and we are continually evolving the triggers, comms and business rules to optimise the journey.