Datch Datchens Senior Creative Copywriter

ABOUT

Global freezing

According to Jose Cuervo, we've been drinking tequila all wrong. You don't lick salt, down it and bite into a lime – you're meant to drink it ice cold.

This became their new sub-brand. Transforming the iconic C from Cuervo, we distilled it down to -C° then sent it around the UK in an ice-cold Cuervo truck to promote the drink. Packed with DJ, pumping music and ice maidens handing out shots; people soon discovered the benefits of ice-cold tequila.

MADEIT CREDITS

  • Jose CurevoClient
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