Datch Datchens Senior Creative Copywriter

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Internet Matters wanted to raise awareness of the importance of setting parental controls. So we created the Internet Baddies – an on-brand way to talk about sensitive and sometimes dark issues.

Online banners drove parents to this house, where they could find all the information they needed on parental controls. This featured step-by-step guides on broadband providers, smartphones, web platforms and games consoles. You could even select all the relevant guides and email them to yourself if you didn't have time right now. Simple.

MADEIT CREDITS

Internet Matters - Internet Baddies

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