Daryll Arthur Creative/​Art director

ABOUT

Oxford is classed as “seriously water stressed” by the Environment Agency, meaning there needs to be a proactive plan to help conserve water in the area to ensure there’s enough to meet growing demand.

Thames Water is running a number of initiatives to reduce leakage on the city’s hundreds of kilometres of pipes, including using listening devices to detect water escaping from the network, and is now helping residents to use water wisely, whatever the weather.

The campaign features everyday household items such as washing machines, baths and showers being used with sand, honey and orange juice instead of water, showing there’s no substitute for the precious resource.

MADEIT CREDITS

  • Thames WaterClient
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