ABOUT
SmokeWorks specialise in low’n’slow cooked food. No airs & graces, no need to book a table. The brand design needed to reflect this dining style, with an industrial style interior to the restaurant. With this in mind and knowing bicycles are the heart of Cambridge, a cog was the starting point for the design. As the food is slow cook meats, using American style BBQ techniques, the idea of the flame forming the initials of the S and W. Along with the custom made font for ‘SmokeWorks’ this has made a huge mark for this new restaurant in Cambridge.
To accompany the brand, I also created animal icons pattern for the wrapping paper, and takeout service stickers, creating a pattern of the animal mixed with the logo brand. An alternative christmas version was made for a seasonal twist to the branding.
Back to Branding for SmokeWorks project
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Wahoodirect Wahoo
CEO, Wahoo Direct
United Kingdom
Justin Eric Hampton aka HAMP!
Lead Designer, Design Geek Studio
United States