ABOUT

A collection advert for a new line of 5 panel caps from London based brand 'Half Moon Half Cheese'.
the brand name stems from the saying 'The moon is made out of cheese' - So 'Half Moon Half Cheese' is a representation of a mind state a balance between imagination and logic.

This tailored my approach towards the concept for the campaign. This visual contains a storyline and is a abstract approach from traditional fashion adverts. I decided to create a dope visual that viewers can enjoy and have their own thoughts on. My theory behind this was to create a visual that get people wanting to find out more about the brand and visit the brand website.

I won't give the storyline and concept away, as it's up in the air but there is a deeper context to it. From the items used to the storyline and character featured. I wanted to create a visual that separate the brand from anything else out there.

In this visual, I creatively directed, filmed, edited and generated the concept.