ABOUT

My new company titled 'Greta' needed a video for 'Home/About Us Page' on the website.
Greta's approach towards projects is unique and tries to push boundaries within it's fields.

I wanted to create a visual that represented the brand to the fullest and capture this ethos. I decided to create the About Us video in a poetic style, touching on the topic creativity. I thought the action of creating a visual like this will display the brand more so than a traditional 'About us' video. Showcasing creativity and the abstract approach rather than a video that just states we are creative in a traditional style.

The images and composition of the visual was designed to match the brand and look of the website - creating a strong brand image that leaks to the business cards down to the Facebook page.

I created the concept, edited and Art directed this visual.

Special thanks to the talented poet - Jessii Rose - Specifically crafted for this visual.