ABOUT

This is the 1st single from the band's 3rd album. A double album of 2 tones.... Night & Day.
For this single, It's A High, the song has a hazy evening, summery vibe and so thoughts of being young and going to a funfair or seaside amusements resonated with us all. But with the lyrics too it reflected the idea of the ride you go on in a relationship. It's got its ups and downs, it's frenetic, it's got bits where you laugh and bits where you want to scream.
Bits where you really want to get off, bits that are the best highs ever. And it's doing it all with someone else.

As always time was short for the creation of the MV. But we already knew we were going to turn to stock footage for this treatment.
Knowing I could rely on a beautiful variety of footage, utilising mirror edits and superimposition, this music video is one of my finer moments of video collage.