ABOUT
So this Sizzle reel and accompanying YT shorts were required to kick off 2024 for the BOM boys after a long production and presence lull on YouTube.
This fantastic channel is what Top Gear should be. Proper petrol heads with actual talents for engineering, driving and tongue-in-cheek humour.
I was pretty much given free rein by Rich, 50% of the BOM duo. So after ingesting as much of the 97 YT videos, I had a clear vision of how to approach this edit, with a view to entertaining and exciting new eyes on the channel and the 424K subs.
I approached the edit like I do with most sizzle reels, firstly creating an appropriate playlist to get my head in the right vibe. Then make those selects from the material. Then on to adapting the branding for the on-screen gfx captions. These 3 stages help to build in my head and on paper the brand.
So when I get to the edit I am literally living and breathing the petrol fumes of the channel.
On uploading the Sizzle Trailer the video received over 20K in 3 hours and 100K views in 3 days, with it settling at 130K a week later. The accompanying shorts, spread out over 3-4 days each helped to contribute a further 273K views.
All in all, the 6 spots saw 403K views, with views of previous content amassing a further 293K views based upon the channel’s 424K subs. This was a 438% increase on their Feb views.
So all in all it was a pretty successful fuel injection to an engine that just needed a fine tune and some new Go Go juice.

Back to Bad Obsession Motorsport project
Rex Mona
Sound engineer
Zambia