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2019 saw the second year of Delta’s sponsorship of the Masters Golf at Augusta. Following on from the success of the previous year’s campaign we were enlisted to create another integrated campaign for key markets, with a TVC at the heart of it.

With Delta’s commitment to equality and the golfing bodies doing more to improve equality in the sport, we settled with a creative route of ‘Welcome To The Conversation.’ The aim being to showcase how the Masters is the golfing event that stops everything and transcends cultures.

The ad was shot across multiple locations in Istanbul and Detroit and touched over 200 people in production. The campaign ran across TV, print, online and DOOH in primary markets of the UK, Mexico, Korea and Australia and was extended into additional territories. During Masters week the ad ran in heavy rotation around the Sky Sports coverage.