ABOUT

In 2018, Expedia signed as a title sponsor of UEFA Champions League Football. As part of the deal they had a 30” Commercial spot around all matches. The proposition of ‘Travel Like A Champion’ was formed to create a shared story between Expedia and European football.

The commercial was shot over 5 days in Istanbul with a team of over 100 people and 8 locations including an Olympic Football Stadium, a Cathedral and an aeroplane. The project was turned around from concept to air in little over 2 months, which is incredibly fast for a global TVC.