Darren Bailes Chief Creative Officer

ABOUT

"“How do you eat yours?” is an iconic campaign and this year Cadbury brought it back, but with a fresh twist. 146 Creme Eggs were hidden in stores across the UK worth upto 10K. But if you found one, you weren’t allowed to eat it. It was now “How do you NOT eat yours?”

The campaign twisted the usual hype of a promotion, showing the public disappointed in finding a 10K winning egg they couldn't eat. This approach dialled up the temptation of the winning eggs as Cadbury warned the nation to help stop anyone from eating one."

AWARDS

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MADEIT CREDITS

  • CadburyClient
Contributor:

Darren Bailes has been a Contributor since 25th November 2015.

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"How do you NOT eat yours"

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