Darren Bailes Chief Creative Officer


O2’s music sponsorship has played a key role in brand building, increasing penetration and loyalty of the UK audience. All experiences are accessed through Priority, the rewards program, which adds value to customers choosing O2 over other telcos. With the pandemic, O2 saw the opportunity to build an immersive activation in a digital venue to heighten the brand experience while the world, including their venues, were closed with a new partner, Epic Games.


  • Alex Scott-MaldenSenior Planner
  • Beth LawsonHead of Legal & Business Affairs, Globe
  • Claire SugrueSenior Director of Legal & Business Affairs, Isl
  • Dave MastermanExecutive Creative Director
  • Emma WhitmarshHead of O2
  • Georgia Wright Group Communications DirectorIsland Records & G
  • Harriet DaviesProduction Manager
  • Jack GreengrassA&R Manager, Island Records
  • Jennifer HillsSVP Strategic Marketing & Partnerships, Globe
  • Johnny BrocklehurstVice President Marketing, Island Records
  • Lewis ListerAudience Manager, Island Records
  • Louis BloomPresident, Island Records
  • Morten LegarthCreative Director
  • Nellie DayAccount Manager
  • Phil BlacklerSenior Digital Partnerships Manager, Universal M
  • Ramy DanceExecutive Producer
  • Saskia CollinsSenior Account Manager, Globe
  • Shane O’NeillDirector of Communications, Island Records
  • Suki FraserSocial Producer
  • Talia ShabataiLegal & Business Affairs Manager, Island Records
  • Will BeardmoreHead of Audience, Island Records
  • Will NicholsExecutive Producer
  • * Wen-Xi ChenAccount Director
  • * VCCP
  • * HarrySenior Social Media Manager, Island Records
  • * Creative Circle, Creative Foundation & The UK Creative FestivalAwards Body
  • * Ben HopkinsonCreative Director
  • * Kate MacdonaldVP Partnership Management, Globe
  • * Alex DalmanBusiness Director
  • * Nicky Palamarczuk Head of Social & Influence
  • * Mercury Design & Marketing Ltd Production Company
  • * Tom JamesEditor
  • * Greg BarthDirector
  • * Charlie Drinkwatereasy life Creative Director
  • * Camila ToroSenior Planner
  • * Tom LeeCreatives
  • * Carl SherryDesigner
  • * Stephen AdamsAccount Director
  • * Jenny NicholsonGroup Planning Director
  • * Darren BailesChief Creative Officer
Project featured: on 6th December 2022 Contributor:

Darren Bailes has been a Contributor since 25th November 2015.

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