Darrell Nelson
Global Head of Content & Culture
ABOUT
A fresh take on one of the oldest media available – outdoor – and shows how it can still be surprising and engaging in this day and age. It’s also an example of how creative and media can be successfully married together from the birth of an idea, all the way through to execution. Our campaign features more than 30 different ambient and outdoor executions, with customised messaging and formats for different locations. In addition, many of the formats used were previously not available for advertising in Singapore.
