ABOUT

PROBLEM
HOW TO PROMOTE JAPAN’S IMAGE TO A FOREIGN AUDIENCE THAT GOES DEEPER, AND IS MORE RELEVANT, THAN THE TIRED “COOL JAPAN” COMMUNICATIONS, AND DRIVE INTEREST IN JAPAN AS A DESTINATION FOR CREATIVES?

ANSWER
A THREE-PART, SOCIAL BY DESIGN, WEB-SERIES EXPLORING THE ROLE CROSS-CULTURAL COMMUNICATION CAN PLAY IN ENRICHING CREATIVITY AND CULTURAL OUTPUT WHILE HIGHLIGHTING THE STRUGGLES FACED BY YOUNG MUSICIANS IN ASIA.

CULMINATING IN THE CREATION OF A PLATFORM ALLOWING CREATIVES AND BRANDS TO COLLABORATE ON OPEN BRIEFS, BRINGING TOGETHER MULTIPLE TALENTS FOR SHORT 48HR INTENSIVE WORKSHOPS AND PUSHING THE CONTENT LIVE WITHIN 5 WORKING DAYS.