ABOUT

Japan’s first ever campaign utilising Spotify to connect with a whole new target.
ABOUT
Born out of the insight that the average driver in Japan spends 1,607 hours listening to music, and 1,373 hours singling, we came up with a unique way to create a very perosnal test drive.

Partnering with the newly launched Spotify platform in Japan, and leveraging Havas connections with universal music we created a rich and engaging experience that allowed users to create their very own test drive soundtrack, inspired by users own road trip memories.
Once created the experience began as the visitors entered the dealer linking their account to the car and beginning a very personalised test drive with each song triggering a memory from road-trips past. This not only showed off the car's advanced connected features but also established a far more emotional link to the product right away. Users then shared out their playlists to be in with a chance to experience a day at a Universal Music studio.