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Palau Pledge
To curb the ecological damage caused by the booming number of tourists to this tiny island-nation in the Pacific, we created the Palau Pledge.

A new immigration and entry visa process was developed, and now, every single visitor receives the Pledge stamped in their passports, which must be signed in front of an immigration officer. This mandatory agreement is a promise to act in an environmentally responsible way on the island, and authorities can take legal action against visitors who break the conditions of the Pledge, including fines.

As part of the campaign we created street signage, a compulsory inflight film, a passport insert, a website, a business accreditation program, education in Palau, and collateral to ensure tourists and locals were educated and empowered.

Launched by the President of Palau at the UN, the campaign has been endorsed by environmental, tourism and economic organizations (WWF, Greenpeace, NatGeo, World Economic Forum, etc.) and influencers (Leonardo DiCaprio, Former US Secretary of State John Kerry, Richard Branson, etc.). The Pledge stands as a commitment to protect Palau and it’s a pioneering innovation for good.

Palau is the first country to incorporate environmental practices into its immigration laws.