ABOUT

Helping e-commerce buyers to choose sustainably

Challenge
Consumers are increasingly aware of climate change and collectively understand that action is needed, yet making consistent and meaningful impact at the individual level remains
difficult. What if we could help individuals buy sustainably sourced products, and get the collective impact to influence brands sourcing in turn?

Solutions
A Chrome companion plugin that makes choosing sustainable brands easy: a seamless, innovative solution that monitors browsing on e-commerce sites – as the user browses to a nonsustainably sourced product, an alert pops up and alternative choices are suggested. Product switches are tracked and the overall count used to further encourage collective action.

Results
A clever use of technology – an application that works in the background, built for scale as the product database and ecommerce site coverage is expanding.
A simple UX/UI interface that helps the user build behavioural change.