ABOUT

The Brief
To sustain growth in market as the fastest foreign import auto, Citroen wants to reach out to a new demographic; a younger, modern, urban and lifestyle conscious target.
To do this, the brief was to bring to life the brand promise of “Be Different, Feel Good” in a way that gives drivers and their passengers the full experience of Citroen through the “Inspired By You” lens, aggressively driving new leads and sales whilst adhering to the global C3 messaging of “As Unique As You Are”.

The Answer:
Immersing the target into the Citroen brand through a full 360 campaign featuring a Japan only SSP, the C3 Café Edition, built upon the “third wave coffee” culture, creating a rich user centric brand eco-system spanning digital, experiential and OOH.