ABOUT

LET PASSION PROPEL YOU
Graduation Identity Design
This project involves creating a suite of collateral and a visual identity for our graduation celebration. My instructor, Leila Singleton, gave me the powerful theme “Let Passion Propel You,” which will guide our entire project with energy and purpose.

The collaterals created include:
- Event Key Art- Event Program
- Evite
- T-Shirt
- Signage

Creating the vital key art was a meticulous process. After various sketches, I devised an illustration that captures the theme, featuring a person in flight, symbolizing moving forward. This chosen image will be used as the hero image for the event, and it maintains the school brand colours and various tints.

Creating a t-shirt design in one colour was a significant challenge. The design needed to showcase all the key art essential elements without losing any detail, requiring creative problem-solving and meticulous attention to detail.

SKILLS USED:
- Art direction
- Identity design + implementation
- Integrated design/campaigns
- Key art
- Mailchimp
- Pitching/presentation to clients
- Print design
- Visual design