ABOUT

Background
Breaker Bars is a 4×4 barwork manufacturer (bullbars, rear bars, sliders, etc.), appealing mainly to males aged 18-60. The logo needed to be bold, simple, legible, and felt “tough”—something customers would be proud to display.

Challenges
- Ensuring the logo is recognisable from a distance (e.g. on vehicles, signwriting, apparel) while still being simple enough to work in a laser-cut format.
- Striking the right tone: rugged and action-oriented rather than sleek or “cute.”
- Limited feature colour usage, so making one colour and form do heavy lifting of conveying strength and impact.

Design Approach
- Used clean, bold forms that exaggerate angles or edges to suggest aggression and motion.
- Designed with one strong feature colour to maintain cohesion across various media (car parts, hoodies, factory signage).
- Choose type and iconography so that even when scaled down or reduced (e.g. for vehicle badges or embroidery), the logo remains distinct.

Design Process
Step I - Brand Noun​
The client listed brand nouns that resonate with the brand:
Strong, Metal, Offroad, Bold, Gear, Outdoors, Rocks, Dirt, Powerful & Engine

Step II - Concept Sketching​
The project began with rough sketches to explore different ways of expressing toughness and motion in the logo. This stage allowed me to quickly test variations before committing to a direction.

Step III - Digital Refinement
I translated the strongest sketches into vector form, experimenting with typography, bold angles, and single-colour options to ensure the logo could scale and remain impactful across media.

Finale - Application Testing​
The logo was applied to mockups, such as vehicles, apparel, and signage, to evaluate its strength in real-world scenarios. This confirmed that the mark held its identity whether seen on a barwork product, laser-cut metal, or printed merchandise.


“This design was developed specifically for Breaker Bars; however, the client did not move forward with a decision. The work shown reflects the full creative concept as intended.”