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Dark Horses
London
ABOUT
"Shelter, the UK’s leading housing charity, used festive football to make the invisible housing crisis the most visible issue in the country.
Home stand. Home fans. Home team. Football fans have a special relationship with the idea of ‘home’. And nothing symbolises this quite like the home kit of their favourite club.
So for the Boxing Day fixture, clubs and fans everywhere gave up their home kits as a sign of support for those with no safe place to call home.
Dozens of celebrities, hundreds of clubs and thousands of fans drew millions of eyeballs to a previously ignored issue."
MADEIT CREDITS
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ShelterClient
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Charlie SkillenAssociated -
Danielle WrightProduction Company Producer -
Emily MulesProducer -
Josh PearceCreatives -
Lucy MasonAssociated -
Mark LloydAssociated -
Matt ReadmanAssociated -
Pete BanksFilm Director -
Sean JohnsonCreatives -
Sounds Good StudioPost Production Company -
Steve HowellExecutive Creative Director -
Talia PobischanAssociated -
Tom WhiteheadAssociated -
Creative Circle, Creative Foundation & The UK Creative Festival -
Kode MediaProduction Agency -
Electric Theatre CollectivePost Production Agency -
Melissa RobertsonChief Executive Officer -
Dan CunninghamAccount Director -
Rachel GoodgerPost Production Company -
Dark HorsesAdvertising Agency -
James TadrosAccount Manager -
Eve De HaanCreative
Back to Shelter #NoHomeKit project