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Challenge: We’re looking for high-quality designs that are G-rated and “safe for work”. Submit your exciting, thought-provoking or entertaining ideas for an ad campaign that could be featured on TV, Online Videos, Magazines, Billboards, and more!

TL;DR Solution: All we need to do is remove the porn. Leave everything EXACTLY the same, and everyone who needs to know… oh, they will know. Just hook them with something they can instinctively relate to (regarding porn habits) and that is SFW.