ABOUT

Role: Lead Motion Designer (End-to-End Production & Templating)
Overview: Designed to maximize audience retention in fast-scrolling environments, this suite of 10-second social ads was engineered specifically for Instagram Reels and LinkedIn. I owned the full lifecycle of the project, from initial concepting and storyboarding to final asset delivery.
The Strategy: The primary challenge was establishing a strong visual hook within the first 1.5 seconds. I developed a high-energy motion language tailored to key aspects of the brands new visual identity.
Value Add: To extend the life of the campaign, I built bespoke, modular Premiere Pro templates for the client. This allowed their internal team to easily swap out messaging and imagery for future campaigns while maintaining brand consistency.
Tools: After Effects, Illustrator, Premiere Pro.