ABOUT

LCP | "All In" Inclusive Design Launch

Overview: As the Lead Designer, I spearheaded the visual identity and animation for LCP’s "All In" internal initiative. This project required translating a complex internal scheme into an engaging, 40-second motion piece designed to drive employee adoption and understanding of inclusive design principles.

The Process: I worked directly with key stakeholders to define project goals before developing the end-to-end creative - from initial style-frames and storyboards to custom asset creation.

Execution: Every element was custom-built in Illustrator and brought to life in After Effects, ensuring a fluid, high-energy pace that maintained viewer engagement throughout the internal launch.