PLUSSSH / Brand Identity for underwear atelier by Daria KrestininaWho liked - PLUSSSH / Brand Identity for underwear atelier by Daria Krestinina

Daria Krestinina Graphic Designer

ABOUT

“PLUSSSH” is an atelier that creates women’s underwear according to individual measurements, with a perfect fit and becomes a reason for customers to feel self-confidence, femininity and comfort, forever forgetting about the constraint of movement and the imprints of straps on the body. The name of the brand refers to the word “plush” and is associated with the soft and comfortable tactile sensations that girls experience when wearing lingerie from “PLUSSSH”.
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To convey intimacy and connection with the brand's audience, the idea of merging plump shapes in the logo is used, combined with laconic typography and the use of rounded corners in photographs on the layouts, which together emphasize the brand's main emphasis on the comfortable fit of the underwear on the body.